6 IM Tools You May Not Have Heard Of

1. SerpStat



Serpstat is a Ukrainian website which offers search engine optimization (SEO) services, such as keyword research and backlink analysis. Initially, it was used within the digital marketing agency Netpeak, which became its main investor. Serpstat is a comprehensive platform for search engine optimization. It is designed to help business improve their performance in major SEO areas, specifically marketing, search analytics, content marketing, PPC, and more. Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since.

2. Hemingway App



Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it. It’s like a spellchecker, but for style. It makes sure that your reader will focus on your message, not your prose. It is a standalone program that can be accessed online or by downloading the desktop version of the app; and helps users write in a simple, clear, and powerful manner. Hemingway Editor detects the presence of adverbs, hard to read sentences, complex words or phrases, and passive voice within a text. You can use it anywhere, you don’t need an internet connection to use it. Use the Hemingway Editor wherever you write—on the train, at the beach, or in a coffee shop with spotty Wi-Fi.

3. BuiltVisible



Builtvisible says they exist to deliver a measurable impact on the organic digital performance of the world’s most exciting brands. Whether you need foundational consulting, a strategic roadmap or tactical activation, working with Builtvisible gives you direct access to the smartest minds in the industry, delivering the right solution for each of your business KPIs. It provides a powerful Google spreadsheet that shows trending content across several platforms. Some of them include Twitter, Reddit, Hacker News, Google, and Digg. You can type in your keyword to see what’s being shared and get ideas for your own content. There are a few more steps than just downloading it, but it’s easy when you follow the instructions on their website.

4. Down for everyone or just me?



When visiting a web site produces a 404 or another message, check if it’s that site that isn’t working (down for everyone) or if it’s your Internet service provider. You hit a site; it’s down. You immediately reload; it’s still down. … Tech geeks are very familiar with sites like Down For Everyone Or Just Me (which was incidentally created by a then-Twitter employee and sold in 2010

5. Emotional Marketing Value Headline Analyzer



This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer’s your headline most impacts:

  • Intellectual: Words which are especially effective when offering products and services that require reasoning or careful evaluation.
  • Empathetic: Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
  • Spiritual: Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.

6. Type Form



This is a versatile data collection tool for professionals. Typeform makes asking easy & answering refreshing. It is beauty and utility in a box. Includes Forms, Surveys, Quizzes, Polls, Shopping carts and more.

  • A gorgeous, smooth interface that keeps people engaged
  • Make your questions pop with images, GIFS, and video
  • Say “hello” with a customizable Welcome Screen
  • See every change you make in real-time with Live Preview
  • Simple analytics gives you quick insights
  • Logic Jump makes each typeform smarter and more personal
  • Easily embed your typeforms into your website
  • Built-in Google Sheets and MailChimp integrations
  • Over 500+ integrations makes you happier with Zapier

IM tools are what help us save either money or time by automating or speeding up the process that we would take more time or spend more money doing manually. The Digital Marketing world is full of tools free and paid, great and not so great, old and new – I’m sure not all of us have heard of all of them.

Do you know any unusual tools that have helped you in your marketing business and that you think not many people know about? Let me know and if I get many more, I will make a new post listing them all together in a new post.

Leave a Comment

Your email address will not be published. Required fields are marked *