Nergis Parikh

6-IM-Tools-You-May-Not-Have-Heard-Of

6 IM Tools You May Not Have Heard Of

1. SerpStat https://serpstat.com/ Serpstat is a Ukrainian website which offers search engine optimization (SEO) services, such as keyword research and backlink analysis. Initially, it was used within the digital marketing agency Netpeak, which became its main investor. Serpstat is a comprehensive platform for search engine optimization. It is designed to help business improve their performance in

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Core Web Vitals

The Next Official Google Ranking Factor – Core Web Vitals

Core Web Vitals are an important set of ranking metrics that’ll play a vital role in Google’s rankings algorithm starting soon (June 2021). You can find these metrics in your Google Search Console as well.

The fact that Google had announced this update so much in advance of its actual launching, goes to show the importance Google places on this change for the purpose of Search Engine Optimisation.

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